Today is the day to reopen your exploration into launching an e-commerce store. With the launch of Vertical Development’s Shopify integration with ShowMeTheParts cataloging, simplified e-commerce management is finally within reach for the auto parts industry.
Cracking the Code for Auto Part E-Commerce
In 2022, launching an e-commerce store is pretty straightforward for most industries. Advancements in software and technology have leveled the playing field, allowing businesses of all sizes to sell online. Any competent developer can quickly load your products into an online cart and you will be ready to begin selling within a few weeks.
Unfortunately, things haven’t been so smooth or easy for the auto parts industry. The complexities of products offered along with the need to create a fitment finder can leave even the best developers scratching their heads. Attempting to crack the code has been expensive and often ends in unfinished or ineffective solutions, frustrating owners and leaders alike. Ultimately, e-commerce often remains on the organization’s to-do list as a result of these headaches and roadblocks.
While the challenges are real, so are the costs of not keeping up with changes in buying behavior. E-commerce sales of auto parts are estimated to exceed $38 billion by 2022 and are expected to grow to be well over $50 billion by 2025 (AASA). That represents a 32% increase in the next three years alone.
At this point, the data is very clear. Each year that passes without completing your e-commerce project means another year of lost revenue and the potential for lost market share.
Turn-Key ShowMeTheParts & Shopify Integration
With the launch of our new Shopify integration, we bring together the industry-leading cataloging of ShowMeTheParts with the power and flexibility of Shopify online stores. Together, they combine to provide customers with an easy-to-implement, turn-key solution for selling auto parts online.
In seeking out a solution to simplifying auto parts e-commerce, we wanted to develop a truly turn-key solution. With our Shopify integration, Vertical Development is now your one-stop-shop for launching an e-commerce store.
Data as the Foundation
One of the most difficult parts of managing an auto parts e-commerce store is ensuring key data is presented accurately and updated as changes are made. Managing auto parts data has been a core competency of Vertical Development for over 30 years, so we understand the complexities and challenges of presenting and selling auto parts and use quality data as the foundation for success in all we do.
One Database for Everything
By using industry-leading ShowMeTheParts cataloging data to power your e-commerce store, we’ve eliminated the headache of having multiple databases to be maintained.
As product information is updated through ShowMeTheParts, your e-commerce store will simultaneously update to reflect changes. Everything from product images to descriptions to SKU counts will be powered by existing ShowMeTheParts data. No separate files are required!
Powerful & Intuitive Fitment Finder
With accurate data in place, providing customers with an easy way to find products to fit their vehicles becomes the next hurdle to successful auto parts e-commerce.
For our new Shopify integration, we’ve created a simplified front-end product fitment finder powered by ShowMeTheParts data. Visitors will enter key information into the search and instantly see available products presented to them in an easy-to-navigate e-commerce layout. Your customers can quickly review details, add the part to the cart, and complete the sale.
Leading E-Commerce Solution
As automotive data experts, we knew we needed to find an e-commerce platform that is powerful, flexible, and easy to use. After testing many different solutions, we found Shopify to be the perfect solution. No matter if your team has Shopify experience or not, we are confident you will quickly feel comfortable managing the backend of your online store.
Additionally, Shopify is the future of e-commerce and will continue to grow and evolve in the years to come, providing forward mobility. This can be seen in their commitment to developing the Shopify App Store which is full of apps to enhance and customize the overall e-commerce experience.
Unlike other third-party platforms such as Amazon or eBay, your Shopify store will give you complete control over the customer experience. You will no longer be selling right next to your competition, and instead will have the full attention of your customers in your custom branded store.
Additionally, you can begin to have greater analytic insight into your core customer to inform future direct marketing, sales, or promotions efforts.
Ability to Cross Publish
In addition to owning your store, Shopify’s platform also supports publishing to other third-party channels. This allows you to have all of the benefits of your exclusive, brand store, while also being able to easily expand visibility to a wider audience.
Get Your E-Commerce Store Up and Running
Whether you are an existing ShowMeTheParts customer or just getting started, we believe the new Shopify integration provides the easiest and fastest way to sell auto parts online.
By partnering with Vertical Development, you can finally cross e-commerce off your to-do list and begin reaping the benefits of your investment. Best of all, we’ll be there to guide you through each step in the process to make it as pain-free as possible.
So, what are you waiting for? Schedule a call today and complete your e-commerce store project this quarter!