Case Study: 7 Key Benefits Alto Products Corp. Has Gained Using Vertical Development

Case Study: 7 Key Benefits Alto Products Corp. Has Gained Using Vertical Development

We recently caught up for a chat with David Landa, President of Alto Products Corp. (Alto), to discuss how Vertical Development’s Vcat and ShowMeTheParts products continue to help his business grow and evolve.

Alto is a manufacturer of automatic transmission parts, components, and clutch plates for Automotive, Heavy Duty, Marine and Motorcycle markets.

Before switching to our solutions, Alto had to rely on traditional paper catalogs and a PDF catalog that was updated 2-3 times per year for parts lookup verification.

“We had a paper catalog, which was converted into a PDF for online use. You could do a Control + F and find stuff, but it wasn’t ideal.”

It’s important to note that in the Heavy Duty and Specialty markets, using year, make and model lookup attributes doesn’t always work well because there is no standardization of parts by vehicle. For example, in the HD Market, you need to know what transmission is in the vehicle, because that transmission typically fits multiple vehicle platforms.

Benefit #1: One Database—A Single Source of Truth

One headache that Alto was looking to eliminate was the need to maintain two separate databases—one for their printed catalog and another for their ShowMeTheParts online catalog.

“Now, we’ve consolidated nicely into one database and going forward it’s going to make our life a lot easier. It saves us a lot of headaches of not having to update two databases at the same time.”

This single source of information provides both customers and staff with the most recent and accurate information on each of Alto’s 10k+ SKUs.

Benefit #2: Ease of Updates

While getting all of the information into one database is the first step, keeping that information up to date is the next hurdle. This is especially important for Alto as new products or product updates need to be made at least every other month, and sometimes monthly.

“With ShowMeTheParts, if you want to update the catalog every month, you snap your fingers and it’s done. You just upload the data and you’re good to go. It’s just so simple.”

Benefit #3: Reduced Time to Identify Products

Before Vertical Development, Alto customers had to either flip through the printed or digital catalog or call customer service for help finding parts.

Internally, part identification was also creating a logjam as customer service reps would need to forward pictures and details of products customers were looking for to the engineering department. There, engineers would spend a lot of time digging through their internal database to identify the part.

Even when things went well, it was a slow process.

Now, they can go online to view images, specs, dimensions and more to accurately verify what they need. They also can also get more detailed product spec sheets and other key data.

“Our sales team is able to jump on a call with customers to explain how to use the tools and they love it. They’re just super easy to use.”

And even when customers call in for help, customer service reps can use the software to identify parts while the customer is still on the phone.

Benefit #4: Product Attribute Search

A key feature reducing the time needed to identify products is the product attribute search.

“If a customer has a particular clutch, they can enter a few attributes like ‘it’s 10 inches and has 14 splines’ to pull up a list of what it might be, with each additional piece of information entered narrowing down the list.”

This has helped save everyone involved a lot of time in parts identification.

Benefit #5: Custom PDF Catalogs

Another key feature that is really well received by both customers and the sales team is the ability to create custom PDF catalogs. In doing so, Alto can provide buyers with simplified versions of the catalog based on the part numbering system they use.

“We have all the interchanges in there, so we can create a completely custom & simplified catalog for a distributor for their specific part numbers.”

For example, Alto can provide a customer who is a Volkswagen specialist a PDF catalog with the customer’s part number, as well as the Volkswagen OE numbers.

“We inventory well over 10k items, but a customer may only have a narrow focus of 500 products or less. Now, we can produce a catalog just for them.”

Benefit #6: Cost-Saving Measures

“If you’re saving time, you’re making money,” Landa highlighted in our chat.

By keeping product identification out of the engineering department, Alto has greatly reduced the cost of each part lookup. This also frees up the engineers to focus on their R&D projects.

Not only are there internal cost-savings, but these extend to customers as well. By simplifying the search process, Alto can save customers valuable time as well.

Finally, there is no need to print catalogs which Landa highlights are “expensive and cumbersome.”

Benefit #7: Easy Language Translation

One project Alto will be working on in 2022 will be production of their online catalog in Spanish. This will be a really big benefit for their Mexico and South American markets.

Now that all of data in in place, they will simply need to update descriptions and a few other pieces of information to Spanish and they will be ready for launch.

Vertical Development vs The Competition

Finally, we chatted with David to get feedback on what it’s been like working with Vertical Development and what other options they had considered.

In their initial research for online cataloging support, Alto found most companies are geared towards much bigger companies and require a much larger investment.

“This was affordable and very easy to ramp up and launch. I was thrilled to find Vertical Development.”

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SMTP President Guest on QLE Podcast

M. Kevin Davis of the Quick Lube Expert podcast invited ShowMeTheParts President, Jay Wright, to be his guest on the podcast. Kevin offers exclusive interviews with many voices and perspectives of the aftermarket. Jay talked with Kevin about the efficiency and accuracy of web catalogs and more, Click here to hear to hear the latest episode!

You can also find the QLE podcast at or anywhere you listen to your podcasts.

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Mobile Apps Add VIN Decoding for Even More Accuracy

ShowMeTheParts is excited to announce the availability of and mobile apps with VIN decoding. Both can now be found in the Apple and Android stores.

“We started ShowMeTheParts over 15 years ago with a handful of manufacturers and a big idea. Today we have over 450 manufacturers, 1,000+ brands, and bumper-to-bumper part coverage. While we’re excited to offer all those brands under one roof, we also understand that some end-users may focus on a certain area of repair.’ says Director of Sales, Paul Scripp. “It’s for that reason we launched our new ShowMeTheFilters and ShowMeTheExhaust mobile apps. By targeting two of the most popular repair segments, Quick Lube and Exhaust, we’re able to help shops quickly identify the correct part simply by scanning the VIN.”

In addition to the VIN decoding, also features additional coverage for Power Sport, Medium Trucks, and other equipment. Did you know that each state has a unique emission standard? ShowMeTheExhaust has the ability to allow users to search by converter.

With accurate part information direct from the brands including images, attributes, cross-references, installation instructions, and 360 images ShowMeTheParts strives to be the best spot on the internet for your aftermarket needs. The “Buy Now” links will take you from the catalog to the part’s landing page to purchase from over 20 different websites with no additional searching required.

Here’re links for the ShowMeTheFilters & Exhaust mobile apps:







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NGK/NTK Partner with ShowMeTheParts to Bring Extensive Catalog to More Users

NGK/NTK has been on the forefront of automotive technology for more than 80 years. Looking to give customers an easy to use, accurate search experience, NGK/NTK partnered with ShowMeTheParts to bring their extensive catalog of aftermarket parts, including spark plugs, Ignition coils, technical sensors, and oxygen sensors, into the hands of their users.

Providing automotive professionals and consumers the most robust and accurate product data is paramount to NGK. “Our Fast Finder Part Identification App finds your parts faster than you can look them up online – And it fits in the palm of your hand,” stated Terry Steffes – NGK Marketing Manager, Interactive. “This tool is designed to benefit all users, from service professionals to weekend warriors. Just point, shoot and find your NGK or NTK parts, it’s that easy!”

“Over the past few years, we’ve seen brands and their customers lessen dependence on traditional paper catalogs. As the Aftermarket’s leader in mobile app creation, we’re perfectly positioned to help companies provide a state-of-the-art catalog experience to their customers and sales staff.” Says Paul Scripp, Director of Sales at ShowMeTheParts. “Catalogs have always been about providing quality data to end users so they purchase the correct part – All we’ve done is turbocharged the process. Our VIN scanning mobile apps take the guess work out of it by looking deeper than just year/make/model/engine to provide a hyper-accurate and efficient way to derive correct fitment. The result is less returns and increased customer loyalty.”

As leaders in mobile app development for the Automotive Aftermarket, ShowMeTheParts would love to partner with your business. To engage customers in new and exciting ways through mobile apps, catalogs, and more please contact

Interested in exploring NGK’s custom catalog? Check it out below-

iOS link:

Android link:

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ShowMeTheParts Custom Solutions for BBB Industries

For more than 15 years of creating fast, accurate, and intuitive part finders, ShowMeTheParts stays current on trends and needs of the aftermarket community. SMTP also enjoys the challenges faced by some of our customers when they are looking for a custom catalog solution. 

When ShowMeTheParts and BBB Industries partnered to create a new cataloging search system, BBB Industries knew they wanted to make some changes. In addition to expanding BBB’s heavy-duty category coverage to include not only rotating electric but also turbochargers and air disc brake calipers, they wanted to search that category with the ability to cross reference. 

“Feedback from our customers has indicated that being able to access product images, attributes, and product details in one space has been critical in helping increase sales and distribution.” said Product Marketing Manager Cara Mitchell. “We continue to make improvements daily in order to provide a positive user experience for our customers.”  

“We worked hand-in-hand with BBB’s product team to create a tailored solution that fit their needs” Paul Scripp, Director of Sales at SMTP said. “This latest project continues a trend we’re seeing of a need for part finders in the commercial & industrial space. With our expertise in fitment for non-light duty applications, we’re positioned nicely to satisfy our industry’s needs as they continue to grow.” 

Need a custom catalog solution? Contact us here. 


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ShowMeTheParts Launches New Searching Experience

It did not come as a major surprise to us to hear that certain part types are difficult to find on If you are looking for a filter or brake pad the category search is obvious; it is Filters or Brake Pads and Shoes. If you are looking for a “Transmission Oil Cooler” it gets more challenging. While we have worked hard over the last year to reduce the number of categories by 50%, it still did not provide the best user experience.  

So, we dug into our SQL statements, did some rewrites, added a couple of indexes, and created a solution that we dare say is a game changer in terms of user experience of Now, after you have selected the year/make/model, the next selection will be based on all the available part types for that vehicle. Now if you type in OIL, you will get a list of parts that have the word OIL in it anyplace such as an OIL COOLER HOSE  

After you pick your part type, and the engine if necessary, now you will get a list of parts matching that part type and everything else in that category.  

Looking for the Connector, just click on that part type and your list is updated to that specific part you need. 

It is really that simple.  

Take the newly updated for a test drive and let us know how it works by emailing me at with your comments or by taking this anonymous survey 

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ShowMeTheFilters and ShowMeTheExhaust Launch

The team at ShowMeTheParts is proud to announce 2 new market-focused web catalog: and Each catalog includes BuyNow links to leading aftermarket e-commerce sites that will save you from any additional searching. covers filters, wipers, lighting, and belts for everything that moves from all the Aftermarket leading companies like Bosch, Fram, K&N, Mobil, WIX, and many more. It features lightning-fast searching by Cars/Light Trucks, Power Sport, and Medium/Heavy Duty Vehicles with application fitment directly from the Brand so you’ll be sure to get the correct part. is a unique exhaust specific catalog that features specialized Converter searches for Federal-EPA, CARB, along with NY-CARB, Maine-CARB, and Colorado-CARB from all the leading brands.  In addition, it has complete Exhaust Diagrams from Bosal, AP-Exhaust, and Walker Exhaust. It’s never been easier to find the correct exhaust part.

Both Web Catalogs are mobile-friendly.

All our web catalogs feature No-Nonsense and Ad-Free experiences. Complete, accurate part information directly from the brand owner that includes images, 360 images, cross-references, attributes, and technical documents. With our New BuyNow it’s now never been easier to buy the correct part.


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Leverage ShowMeTheParts Data To Launch a Direct To Consumer Site

Leverage Data To Quickly Launch a Direct To Consumer e-commerce Site

As more and more parts manufacturers embrace direct-to-consumer e-commerce, we get a lot of questions about building and launching e-commerce websites. One of our clients – PurePower!, a manufacturer of lifetime filters – was able to build and relaunch their direct to consumer website using a combination of:

1. Data uploaded to

2. WooCommerce, a free, easy to use e-commerce platform that’s open source

3. A custom WooCommerce plugin developed by Spork Marketing

Working with both ShowMeTheParts and Spork Marketing, PurePower! uploaded their product data to, and then built an e-commerce site using that same data.

Because their new e-commerce website leverages data from, most of the website data is automatically updated. Since Spork Marketing specializes in auto parts and accessories marketing, they can provide them with helpful backend information making the new PurePower! website is popular with customers who want to buy PurePower! filters online.

To learn more about launching an e-commerce site using data on, please reach out to Paul Scripp at

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ShowMeTheParts Creates Intuitive Mobile Apps

As the rate of shoppers who are using their mobile devices to connect with the ecommerce world continues to accelerate, it has become a necessity for businesses to make it as easy as possible for those users to find what they are looking for. By creating an app for smart devices, buyers have one button access to the information they want. ShowMeTheParts knows how important this is and continues to create user friendly mobile apps for its partners.  

ShowMeTheParts works with their partners to narrow down what businesses are looking for in the capabilities of their app as well as make suggestions on how to make the app its absolute best. Our development works hard to ensure the app is easy for the users as well as the backend. Below is a sample of aftermarket business that ShowMeTheParts has teamed up with! Want to take your business to the next level? Reach out to the ShowMeThe Parts development team today, email us at or (630)724-1159.


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Amsted Seals : Unique Cataloging Solution

ShowMeTheParts helped create a cataloging solution for Amsted Seals and Forming. Most aftermarket catalogs use Year/Make/Model search options but what about when that doesn’t apply? Amsted Seals and Forming had cataloging needs for the Heavy Duty sector.

They take the part number from the original equipment and cross reference with the aftermarket parts for that OE. This insures the part number is competitor comparable. This interchange tools helps user find the correct Heavy Duty tool for their needs. Our cataloging can be customized for companies without applications. Search by competitor part number, original part number, or dimension. This cataloging solution even allows for search by attribute like diameter.


“Amsted appreciates the ready made yet flexible cross reference system ShowMeTheParts provides for our customers.” said an Amsted representative. ShowMeTheParts can create catalogs that can be customized for companies without applications.

Interested in having ShowMeTheParts help you with your cataloging needs? Email us at or call (630)724-1159.

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