How to Move Your Aftermarket Brand to the Top of Mobile Search Results

search-engine-friendly app

In the 21st century, effective advertising has branched out from the bounds of the TV screen to every computer and touchscreen in the world. Through search engine optimization, businesses can tailor the content of their websites not only to appeal to their target demographics, but also to appear in the top rankings of websites like Google when customers search for their products.

The principles of SEO are simple enough: Web designers and copywriters incorporate certain words and phrases into a website’s text so that the site shows up in search results for those same terms. The idea of optimizing is to appear as highly ranked as possible on search engines like Google and Bing.

Last year, the world found out that Google uses an artificial intelligence system, known as RankBrain, as part of its ranking software to help refine search results. According to Google, RankBrain is the third most crucial factor in the entire set of ranking algorithms. Additionally, RankBrain has a section of code dedicated to ranking for mobile devices. It helps mobile-friendly websites and apps appear in more advantageous positions in Google searches performed from smartphones and tablets.

According to recent data, fully 58 percent of Americans use smartphones; and 42 percent use tablets. On-the-go millennials use smartphones and tablets more often than their computers, especially for shopping. It’s true in the aftermarket industry as well. Aftermarket Business World estimates that just more than half of aftermarket professionals use a mobile device for work.
To reach all of these people, it is crucial for companies to have the right products in the right place at the right times to fill those needs, but keeping up with the changes in the tech world can be exhausting for many and downright impossible for most.

That’s where we come in…

Vertical Development has been helping aftermarket clients catalog and map information with our industry-leading software for more than 30 years. Our talented and dedicated team of programmers, coordinators and mapping experts work with aftermarket brands to make their catalog data accessible via mobile-friendly websites and apps.

What makes a website “mobile-friendly?”

There are quite a few features that differentiate a mobile-friendly site from other websites that users visit from their laptops or PCs, but generally speaking a mobile-friendly website will include:
• Easy-to-fill forms
• Intuitive interfaces
• Large touch screen buttons
• Font types and sizes that are easily read on smaller screens
• Minimal graphics that won’t devour large amounts of a user’s data plan

All in all, the point of a mobile-friendly website is to make it simple to find information and navigate the site’s contents using a smartphone. By combining your mobile-friendly site with a powerful mobile app, you can provide your customers and staff with a superior overall experience, offering unique features like push notifications for new products.

The Bottom Line

The bottom line is visibility. There are currently more than 20 billion apps in the online marketplace today. You might think most of them are junk, but still one or more could belong to your competition. As mobile search algorithms get smarter and more sophisticated, they will continue to serve up content that is specifically tailored to the needs of mobile-device users, first.
Without moving your parts catalog to a mobile-friendly website or app, you’ll be relegated to the bottom of the heap.

Ready to partner with us to build your new mobile app? Give us a call at 847.609.9540 or email