Since our beginning in 1983, some things haven’t changed. These include Vertical Development’s commitment to customized solutions which meet clients’ needs, our unmatched support, and our ability to evolve with the industry as it evolves.
ShowMeTheParts and Web 2 Market aftermarket parts E-commerce/e-catalog platform has upgraded to Magento 2, bringing faster page rendering and easier inventory management to online parts sales. After years of success with Web 2 Market’s implementation of the Magento 1 e-commerce platform, Vertical Development has integrated the ShowMeTheParts database with Magento 2. This update adds a 100% responsive design that looks great on both desktops and mobile devices. It includes automatic part updates, advanced back-end tools, and faster page rendering, making it easier to use for both retailers and customers.
With the ShowMeTheParts integration clients no longer have to perform the time-consuming tasks of application management of parts. Updated application data is automatically pushed to your e-commerce or e-catalog site and displayed to your customer in an SEO and desktop/mobile friendly way, allowing you to focus on more profitable tasks. Combined with Magento 2 the ShowMeTheParts integration gives you a feature-rich admin, B2B, and B2C selling tools, Content Management System, SEO friendly, professional looking e-commerce or e-catalog. With the recent upgrade to Magento 2, Vertical Development and Web 2 Market are able to deliver a better online shopping experience for your customers and easier management for you.
Vertical Development’s ShowMeTheParts database can show your customers which parts will fit their vehicle, what those parts look like and what their design characteristics are. That just leaves one thing they can’t find: inventory. With the near real time inventory system, your customers can see how many of an item you have in stock alongside all the other information that helps them find what they need for their vehicle. We recently added this feature to AP Exhaust’s catalog to take some of the work out creating a parts order.
This system is automated, so when a part is ordered, it’s subtracted from the inventory automatically. These inventory changes are pushed to the website every hour, which is far faster than the days it can take to get information into a system by manually filing and checking orders against the inventory. Automating this process also eliminates errors made when transferring stock information to the system, so the inventory is always accurate.
For buyers ordering from a distributor or wholesaler, that means they don’t have to call ahead to make sure the parts they want are still available. AP Exhaust added real time reporting to their site at the request of their customers. Their distributors already use SMTP to find the parts they want to order, so it seemed logical to display the inventory alongside the parts information. This doesn’t just shorten the time it takes to make an order, it makes it easy for these customers to choose alternative products if the part they want isn’t currently available.
“e-Commerce” may be starting to sound like a tired buzz word, but make no mistake: the growth of online sales is nothing to take lightly, even in the aftermarket parts sector. As the data comes in for the past year’s sales, we’re getting a better picture of how the online marketplace is changing. More than ever, buyers are turning to online tools to help with shopping, whether they’re ordering items at home, on the go, or even making decisions inside a store. Most of that growth has centered around smartphones, making it more important than ever to have a solid mobile presence.
In the past year, the biggest growth area in e-commerce has been focused squarely on growth through mobile devices. There are over 125 million smartphone users in the United States, and 62% of these people have made online purchases from their phones in the last six months. What does that translate to for overall sales? Last holiday season, shoppers used smartphones for 1/3 of all online purchases.
For those businesses with a physical location, e-commerce is still important. Last year, 40% of sales for Black Friday at brick and mortar stores came from online sales. Even when buyers are coming to your stores to buy, over 80% used smartphones in-store to look up product information and reviews or to search for other locations where they can find the products they need.
Recently, Aftermarket Business World shared an article detailing Gorlick’s Distribution Centers and ShowMeTheParts’ collaboration, modernizing Gorlick’s B2B ordering system. This was a challenging endeavor given Gorlick’s volume and variety of inventory. Read here how we were able to tackle the challenge and work with Gorlick’s to create an easy-to-manage system for the company and a simplified buying process for its customers by leveraging the power and scalability of ShowMeTheParts and integrating the database and shopping cart into Gorlick’s existing website.
Vertical Development, Inc. and GCommerce Inc. are launching a new product collaboration called “ShowMeTheParts B2B GCommerce Edition.” The new business-to-business e-commerce tool integrates GCommerce’s Virtual Inventory Cloud (VIC) system into websites powered by our ShowMeTheParts (SMTP), adding drop-shipping and special ordering capabilities.
Download the PDF and read more about the exciting new B2B e-commerce solution from Vertical Development, Inc. and GCommerce Inc.
ShowMeTheParts B2B GCommerce Edition is the capstone to a system that addresses every aspect of parts ordering between mid-market manufacturer/suppliers and their direct channel partners. With SMTP you can give your customers an account to see their own prices at log in. Since it leverages the SMTP database, buyers can see information including compatibility, attributes, data sheets and even photos of the part before placing an order.
“Partnering with Vertical Development to create ShowMeTheParts B2B GCommerce Edition leverages the best of both companies to contribute to increased sales,” shares Scott Luckett, Vice President, Industry Strategy of GCommerce, Inc. “In our more than 15 years in the e-commerce business we’ve built the largest network of trading partners serving the vehicle aftermarket. Combining the scale of our e-commerce system with the power behind the ShowMeTheParts database is game changing for mid-market wholesalers and distributors in the aftermarket industry.”
Do you know what size or type of air filter or brake pads are on your car? Unless you just had them replaced, there’s a good chance you don’t know whether you have cylindrical or flat paper air filters or semi-metallic or ceramic brake pads or what size you need.
If you were to start shopping for either right now, you’d probably walk out to your vehicle, take apart the air box or take a wheel off to find out, and type the information into your smartphone. A recent study by Google shows a massive increase in tire-related searches using mobile devices. Like air filter and brake pad searches, it’s just one facet of a growing trend toward mobile aftermarket parts sales.
Unlike other forms of advertising like TV and mass mailing, online advertising effectiveness can be measured with extreme accuracy, down to each individual click. Google’s latest report on Adwords advertising shows a major shift toward mobile access when it comes to finding aftermarket parts. As the single largest starting place for car part searches on the Internet, these results are nothing to sneeze at.
Recently, we shared a story with Aftermarket Business World’s Technology section about how Husky Spring, an aftermarket supplier of springs and suspension parts, used ShowMeTheParts to develop an online catalog and strong e-commerce presence.
It’s a fascinating story because like many companies, Husky Spring’s shift toward online access started with customer requests and the drive to fulfill those requests effectively and inexpensively. As we’ve shared in previous articles, the growth of online catalogs and sales in the Aftermarket industry has been tremendous in the last few years. However, many niche suppliers find that the wide-market tech solutions are simply cost prohibitive, which is what makes ShowMeTheParts, along with our partners at Fuse5 and Weblink, a viable option for so many.
Read the full story about how we worked with Husky Spring to create a thriving e-commerce presence.
Online sales of aftermarket parts for 2015 were estimated at $6 billion, 17% more than 2014.
At the turn of the century, everyone was excited about e-tailing. Put any sort of store on the Internet, no matter how questionable the profitability might be, and investors would throw money at the idea.
How important is e-commerce to aftermarket sales?
Online sales of aftermarket parts for 2015 were estimated at $6 billion, 17% more than 2014. This growth rate is expected to continue with an increase of $1 billion or more each year for the foreseeable future. This isn’t a sales channel dominated by newcomers, either: 19 of the top 50 online aftermarket parts sellers today began before the Internet, either as catalog sellers or brick and mortar parts chains. If your business isn’t online, you’ll be missing a lot of potential sales over the coming years.
How do you give your current parts business an online presence?
Vertical Development was around before the Internet reached consumers, and we’ve been there every step of the way since, actively developing tools that join catalog technology with online accessibility. Our software includes a set of modules, making it easy to connect your standard paper catalog to our own ShowMeTheParts online database.
e-Tailing opens the door to providing more information than is practical with a paper catalog, but it also means customers won’t be able to see the part until it’s delivered. Our software is built to help bridge the gap, bringing customers the information they need to make purchase decisions. Our software supports the Auto Care Association’s Product Attribute Database (PAdb), providing customers with standardized information about part attributes including materials, colors and applications. Along with PAdb, the ShowMeTheParts database can also include technical documents, photos, and 360-degree views of parts, while VIN and license-based search tools help customers correctly identify their vehicle so search results will only show parts that will work with their car. That means, customers know exactly what they’re buying, and sellers don’t have to deal with as many returns.
Since there’s no publishing date on an online database, new information can be added as soon as it becomes available. With ShowMeTheParts, this data can be pushed to sellers and customers in days instead of weeks or months. If you’re a seller, chances are the parts you sell are already in our database: ShowMeTheParts already covers 4.5 million parts and 8.5 million interchanges from over 300 manufacturers, making it the largest public parts database on the market. We can help you create a ShowMeTheParts-based site that is limited to the parts that you carry while allowing you to add specific information like pricing and availability.
Designed to be easy to use on small touchscreens, while still offering all of our powerful search tools
The Internet is more accessible than ever thanks to smartphones, and we’ve built ShowMeTheParts to work with them, too. It offers a separate interface that’s designed to be easy to use on small touchscreens, while still offering all of our powerful search tools. We can also deliver this experience as an app for iOS and Android to cover the majority of devices, as well as a mobile-friendly web page that can be used by any device without requiring a download.
If you’ve been thinking about making the jump into e-commerce, now is the time. Sales have never been better, and Vertical Development can make the transition to online sales and cataloging easy with our pre-built tools and database.
Ready to partner with us to take your product sales online? Give us a call at 847.609.9540 or email firstname.lastname@example.org.