How Vertical Development Helped AVM Industries Build a Self-Sustaining Digital Catalog
If you are interested in creating a catalog that meets industry standards, but you don’t have the staff or expertise to do it in-house, then we should talk! Vertical Development offers a Do It For Me (DIFM) service to organize your parts data so that it can easily be published and sent to resellers or used directly by consumers. For AVM Industries, Vertical Development’s services helped the company reach new customers by creating, hosting and updating a PIES and ACES compliant catalog.
AVM Industries is the industry leader in gas springs, and its vacuum actuators, dampers and associated hardware are used in a wide range of automobiles and industrial equipment. Chances are, if you own a GM, Honda, or Toyota, the springs supporting the hood were manufactured by AVM. Despite having such a long reach in this niche segment of automotive manufacturing, initially, AVM didn’t have the staff to support a separate catalog department. When the company went looking for a partner to help manage its parts database, Vertical Development came highly recommended by customers and data management experts.
“We took AVM’s existing parts data and mapped it to a new catalog meeting PIES and ACES standards. Once the catalog was complete, we worked together with AVM to update the catalogs each month with new application information and each quarter with new part numbers,” explained Jay Wright, president of Vertical Development. “We did more than build the catalog, we managed and hosted AVM’s catalog data, sending PIES-compliant XML files and ACES-compliant catalogs to the users of AVM’s products ranging from first party manufacturers to aftermarket retailers.”
Together, Vertical Development and AVM were able to address issues brought up by clients while making sure information was up-to-date, ensuring an easy ordering process all around.
What if you want to create a catalog yourself?
Vertical Development helped AVM with a Do It Yourself (DIY) solution, too. After five years of DIFM service, AVM had grown its staff enough to bring the catalog system in-house. Vertical Development helped train the new staff on the same tools that were originally used to build the company’s catalog. That means, AVM can now provide the same service to its customers going DIY as it did with DIFM – and with no noticeable transition for the end users.
Today, AVM goes beyond catalog publishing by making its information available through the publicly-accessible ShowMeTheParts database. The modular nature of the software made this new feature easy to add on by using already existing catalog information. Now customers can look up parts directly either on AVM’s website or on the ShowMeTheParts website.
“Vertical Development has been a very supportive partner and I would recommend them to others that would want to use the services they offer,” shared Rodney Morrison, director of the Aftermarket Products Division for AVM Industries.
Let Vertical Development Help You Get Started
No matter how big or small your business may be, Vertical Development can help you create a digital catalog system that is easy to manage and adheres to the industry standard formats demanded by your customers. You can use our tools to create your catalog in-house, have us convert your current data for you, or we can manage cataloging entirely with our DIFM services. And just like AVM, if you’re looking to do your own cataloging down the road, then we can get you started with our DIFM services, and help you transition to DIY management when you’re ready.
Call us at (847) 609-9540 or email firstname.lastname@example.org to get started today!